Why I Created A Sustainable Children's Clothing Brand

Why I Created A Sustainable Children's Clothing Brand

Can I be honest...? I've made life harder for myself by creating a range of kids clothes that are organic and made in the UK.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It has been more expensive and time intensive than if I had sourced products from overseas or bought off-the-shelf designs and added my own label.⠀⠀⠀⠀⠀⠀⠀⠀
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But the reason I did it is because I've been a clothing buyer for 10 years and I know how grim the fashion industry is.⠀⠀⠀⠀⠀⠀⠀
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I never did the travelling thing. I didn't have a gap year, but I have traveled a lot for work and most of those trips I've done solo - getting food poisoning on your own in central China where absolutely no one speaks English and you can't access Google to translate anything is not a fun time let me tell you.⠀⠀⠀⠀⠀⠀⠀
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I've driven through unimaginably poor towns in Bangladesh to visit factories, I've seen garment worker dorms in China that wouldn't be fit for prison cells in the UK. I've questioned padlocked fire doors in Turkey and been met with a 'what's the problem?' shoulder shrug. Those images aren't something you can forget... which is why, with KIT I've tried to create a brand that matters and treats people well.

I don't just want KIT Clothing to be ethical, I want it to be transparent too which is why I'm sharing the journey KIT products go on before they land in your child's wardrobe.

The organic cotton used in every KIT Clothing item is grown on a certified farm in India. The farmers are paid a living wage and guaranteed safe working conditions. They're able to grow other crops alongside the organic cotton which gives them alternative sources of income and, because organic cotton is grown using natural methods rather than with insecticides and pesticides, they're not reliant on GM companies.

Once the cotton is picked it makes it's way to our fabric mill in the UK, Discovery Knitting, a family run business specialising in organic cotton, where it is knitted into fabric before being dyed. Discovery Knitting pay their staff the living wage and recycle 90% of their waste. They're currently working towards using renewable energy and are in the process of having solar panels fitted. After the fabric has been through quality checks it is dropped off at our female-run factory, Fine Knits UK Ltd which is just five minutes drive away, helping to keep the carbon footprint of our clothing low. Here, Barbara the factory manager and her team cut, sew and press the garments before carrying out quality checks and packing everything up for delivery to me.

If you'd like to know more about the KIT Clothing supply chain feel free to ask me - I'm happy to answer any questions, annabel@kitclothing.co.uk